A niche market is a specialized, tightly defined segment of a broader industry that caters to a specific target audience with unique needs, preferences, or identities. While a general industry focuses on a mass market, a niche focuses on a distinct subset of consumers who are often underserved by mainstream businesses. The Structural Breakdown: Industry vs. Niche
Every major industry can be broken down into specific niches, which can then be narrowed down further into “micro-niches”:
What is a niche in a business, and how to find yours – PayPal